Stutterheim was founded in Stockholm in 2010. The idea behind Stutterheim Raincoats sparked by a combination of events. Founder Alexander Stutterheim was early for a meeting while working as a copywriter at Saab. It was raining and he sat down for a coffee, looking at people outside. ”Nobody even came close to being well-dressed, not one single person.” Wearing ugly, functional raincoats, cheap umbrellas or even newspapers over their head. Suddenly he realized, ”There is actually nothing nice to wear in bad weather”.
A few weeks later Alexander’s grandfather passed away, and while cleaning out his house on the island of Arholma in the Stockholm archipelago, he stumbled upon his grandfather’s old raincoat. This was an old classic fishermen’s raincoat, a plain and heavy garment in a sturdy oilcloth material. But it looked cool on, albeit too “tent-like”, and the idea of creating a raincoat for today based on the style of his grandfather’s coat was born.
Starting on his kitchen floor, the pattern for the first coat was created.
The prototype was brought to Borås, Sweden’s old textile town, to the last standing textile factory in Sweden. With their skills, craftsmanship and great attention to materials and detail Alexander realized that the raincoats should be handmade right there.
Handmade coats in the highest quality, with all seams taped and sealed was the result. With each coat numbered and signed by the seamstress making it. The first 200 coats were Arholma Black, all sold from Alexander’s apartment.
By telling a true story, Stutterheim created a brand that is very true to its Swedish heritage, but at the same time very different from other Swedish and Scandinavian brands on the market.
The theme of melancholy has been present since the inception of the brand, where the idea of creativity being born out of melancholy has been an important base for building the brand that is Stutterheim. ”From the start, I had a clear vision of what I wanted to create with Stutterheim Raincoats,” says Alexander. ”I wanted to highlight the topic of melancholy, yet include a splash of irony in the slogan.” They wanted to convey the message that it’s ok to feel down at times, to feel blue when the weather is bad. That
it’s important to embrace that feeling, that it might actually lead to something good, that it can be a catalyst for creativity. More than just making raincoats, they wanted it to say something important about life. Something that was true to Alexander, and that has given the brand the authenticity it now is well known and appreciated for.
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