Part 1 - Back those that care. Understand your materials. Strive for fewer, better things.
Collective began with the steadfast belief that business and entrepreneurial enterprise, if done thoughtfully and conscientiously, can have an enormous positive impact on the betterment of peoples’ lives. It is against this backdrop they set their efforts to empower the people behind the label and bring sustainable growth opportunities to communities around the world.
It all began with a journey to Africa to follow the supply chain of a simple white t-shirt, a commodity that impacts so many lives along its route yet often overlooked. Travelling across the country of Tanzania the provenance and complexity of this piece would be realized, meeting the organic cotton farmers of Meatu through to the pattern cutters of arusha, seeing first hand the livelihoods that were built around this clothing staple. This simple white t-shirt would later become the catalyst to a growing catalogue of products and a gentle reminder that the partnerships we create can have a far-reaching significance in the daily lives of others.
Rain fed organic Cotton from Meatu
Meatu is an agricultural district where most households depend on rain fed farming. each family has about 32 ha of land. on 4-5 ha they grow the organic cotton, which accounts for approx 80% of their cash income.
From Meatu to Arusha
Every year Biore purchases the organic cotton from the local farmers and transports it to the nearby Bibiti Ginnery, who works exclusively for Biore to avoid any risk of contamination, it is here that they separate the seeds from the lint, press the lint into bales, and deliver the organic cotton to Sunflag, a vertically integrated manufacturers in Arusha that supports local employment.