Arthur is an Australian lifestyle brand offering minimal wardrobe essentials for the distinctive, contemporary woman. The versatility of an easy-to-wear, neutral colour palette and simplistic design lays at the heart of Arthur's vision.
Arthur represents a life of comfort, effortlessness and simplicity.
Born out of the South Coast of Australia the brand seeks to marry classicality and uniqueness in an ambidextrous nature, to tailor a creature of comfort without substituting the necessity for style or breaking the bank.
The Arthur apparel draws from the Japanese aesthetic and couples it with the Australian beach culture to create a complexity of individual style that accommodates the diverse woman. Arthur proves that one does not have to sacrifice style with comfort and quality.
Shop Arthur here.