One of the original men's grooming brands, created by Baxter Finley in 1965. Ahead of the trend and cutting edge for its time, the brand began with a single product, 'Super Shape' a men's skin moisturiser that offered protection from the elements, in particular the sun and sea of the Californian coast. The gender specific approach to skin and hair care blends science and nature created from the ground up. Finley's own dry skin began a revolution in men's skincare from his home in California. The baxter legacy continues with the addition of advanced skin research; this is the evolution of men's grooming.