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  • Denim Feature: Levi's Denim Jackets
  • The Stables Retail

Denim Feature: Levi's Denim Jackets

When Levi Strauss co-invented the iconic blue denim jean in 1873, he didn't know that he was creating a global brand that would become renowned for its self expression and classic American cool. His story is well known, pioneering not only the style of the Wild West but becoming an innovator of style and branding. 

The original denim jacket, the trucker, was added to the label's repertoire in 1962 and has maintained its original design, with a slim fit keeping in line with todays fashion and setting the bench mark for the modern denim jacket.

The material is light weight so it works as a perfect summer jacket right through to winter, perfectly executed with love and an intuitive understanding of quality. 

  

 

 

  • The Stables Retail