Founded in Sydney in 2014 , New Albion Sports is focused on creating sports inspired pieces. Their collective belief is that sports is about sharing stories and experiences and their label aims to reflect that belief through the creation of timeless and engaging designs. Tis passion project comes from Felix Chan (co-founder of Vanishing Elephant), Marc Hendrik (Founder of Das Monk), James Wright and Alex Vitlin (former editor of Two-thousand). Alongside monochrome outerwear and stylish tees, New Albion's line has a number of printed media tees, designed in collaboration with a number of local illustrators. Four the four founders, sport is a profound pastime, echoed in the playful and fun aesthetic of the brand.